From eBay to brick-and-mortar, the Nasty Gal brand of women’s apparel has taken off like a freight train! Founded by owner Sophia Amoruso in 2006, the Internet sensation now claims its own line of women’s clothing and accessories, over 1.5 million Instagram followers, and more than $100 million in sales in 2014. As a further reflection of its successful growth and evolution, the brand recently launched its first two brick-and-mortar stores, both in the Los Angeles area – an inaugural location on Melrose Avenue in November 2014 and a second, larger site on Santa Monica’s Third Street Promenade in March 2015.

With a chic but edgy look to their merchandise and store, Nasty Gal needed an equally chic but edgy lighitng partner! Here's a teaser image, but read all about it in our brand new case study!