We may be a little biased in stating this, but we find that lighting is one of the most important facets to the overall success of a retail store. Quality lighting highlights retail products, making them visible to customers. Lighting attracts attention and encourages purchases by visually enhancing these products. Lighting can also have a profound effect on the overall store image, company’s branding and contributes to its atmosphere – it is a major contributor to the overall customer experience.
We always suggest working with a lighting designer to get the most out of your lighting products. No matter how great your LED products perform, proper aiming and maintenance is needed to make it effective.
Accent lighting, ambient lighting, general lighting – designers use all of these lighting tools to create a specific atmosphere, a specific feel to their stores with the overall goal of selling more product. While the type of lighting is important when considering energy management and budget, a very crucial element to successful lighting is aiming.
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A store can be outfitted with the best technology, the right color temperature and enough lamps/fixtures to adequately light the space but without the proper aiming, a retail space can still feel flat. Ensuring that lights are aimed to wash over product displays versus aiming towards the ground can help showcase the merchandise and draw customer eyes up. Often, repositioning lights and aiming them correctly can reduce the number of lights you need.
Here are some quick tips:
DON’T aim your lighting towards the flow of traffic and blind your customers with glaring light.
DO replace burnt out bulbs. This is a simple but effective way to keep your lighting in top shape.
DO adjust your lighting every time you reposition a display. Displays move often. If your lighting is not directed toward the display, you are potentially losing the attention of customers.
DON’T aim your lighting towards the ground. It’s a waste!
DO make sure that you are using a blend of lighting techniques. Work with lighting designers to figure out the right ratios and amount of ambient lighting to create the effect you want while still meeting safety requirements.