PowerSecure Lighting, a leading provider of LED lighting technologies through its well-known industry brands – Solais, EfficientLights and EnergyLite – is proud to announce its recent appointment of Michael Rodriguez to the role of Vice President of Hospitality National Accounts. In this newly created position, Rodriguez will have responsibility for driving new sales for the company through the growing hotel, restaurant, casino and resort sector.A 20-year veteran of the lighting and electrical products industry, Rodriguez amassed extensive sales experience through his successive positions with several manufacturers’ rep agencies. Most recently, Rodriguez served as Southwest Regional Sales Manager and National Account Manager for ConTech Lighting in Northbrook, Ill., where he worked closely with electrical distributors on joint end-user sales calls. He garnered increasing product expertise in high-end, specification-grade lighting and its application within hospitality and retail venues.“There’s a tremendous opportunity for growth within the hospitality segments, and I’m excited about the opportunity to help drive this new focus for Solais as well as to grow with the company – both personally and professionally,” said Rodriguez of his new role, which was effective as of February 2017.“We’re delighted to welcome Michael to our team and are confident that his strong sales and channel experience will be tremendous assets to the company,” said Sam Newberry, President of PowerSecure Lighting. “With the increased breadth and depth of our unique product offerings to the restaurant and hospitality industry, Michael’s relationships and connections with key contacts and influencers in that arena will only help to strengthen our value proposition in the marketplace.”