With twenty years of lighting experience Russ Ferdico has been presence in the commercial, retail, design build and distribution lighting markets. Coming to the industry in 2001 as a director of marketing, Russ soon found his way into sales. He’s worked with some of the world’s top lighting designers, architects, lighting distributors, and end users. He is best known for his energy and enthusiasm when launching new products. Russ enjoys working with industry partners to identify new growth opportunities that will make end users happy and help sales teams succeed. He is also a member of the Retail Design Institute, New York Chapter.