SVP of Sales West

Michael Rodriguez

A 20 year lighting and electrical veteran, Michael has a well-rounded background from working with some of the largest lighting agencies in Southern California and driving business with specialized manufacturers. Prior to joining the PSL team, Michael was the Regional Sales Manager/Strategic Account Manager for ConTech Lighting, where he successfully increased business through the agency channels, national account distribution as well as by nurturing end-user relationships. He has built his network with the belief that if you surround yourself with good customers, good clients and good friends, great business will follow. Michael is now focusing on increasing the company’s national restaurant and hotel activities.

Email Michael Rodriguez at


  • President
    Sam Newberry

  • SVP of Sales West
    Michael Rodriguez

  • SVP of Sales East
    Scott Frazier

  • VP of Utility Smart Lighting
    Scotty Hutto

  • Director of South Sales
    Franklin Jewett

  • Director of National Accounts West
    Sheila Mirl

  • Director of Midwest Sales
    Dan Hama

  • Director of Quotations + Project Management
    David Brumbelow

  • Director of Marketing
    Sona Bill

  • Senior Sales Development + Interior Project Manager
    Kathyrn Reid

  • Client Service Associate
    Griselda Knox

  • Exterior Project Manager + Logistics Coordinator
    Kristin Tilley

  • Client Service Associate
    Krista Armwood

  • Marketing Associate
    Kelsey Burtrum