Posted on May 12, 2016

Sperry - Targeting the 'Bold, Adventurous and Courageous'

Paul Sperry invented the original boat shoes back in 1935 in our home state of Connecticut. It's a fascinating story about how he almost lost his life struggling on a slick deck that you can read more about at the Sperry website. Now, Sperry is a household name and a brand that provides great product those who are water-bound, but also provide a classic and contemporary style that is all-American.

Visual Merchandising and Store Design (VMSD) recently featured Sperry's new design concept in May's issue in a four-page spread. Their new design is geared towards the active consumer.

"We call our target consumer ‘the Intrepid. This consumer is bold, adventurous and courageous; not afraid of challenge..."
- Heather Dietrichson, Director of Store Design and Construction Wolverine Worldwide 

Who did Sperry choose to highlight their merchandise? You guessed it! They went with Solais' trackheads with VioLight technology and are planning to roll out the new concept in a dozen stores by year end.


About Solais Lighting Group: Solais + EnergyLite design and manufacture the lighting industry's highest-performing LED lamps and fixtures. With superior lumen output, center-beam candlepower, and overall aesthetics and performance, Solais Lighting Groupís LED products enhance the retail, supermarket, commercial, museum, hospitality and utility environments of the world's leading brands. Solais Lighting Group relentlessly pushes the innovation envelope to create products that replace traditional lighting technologies with zero compromise to aesthetics and performance. To learn more about Solais Lighting Group, visit us in person in Frisco, Texas, or online at

Two of our new product lines are now available to order!
The XC3, XC5 and XC7 modular cylinders come in a variety of finishes and mounting options. The WW asymmetrical track wall wash fixtures come in two sizes. Yoke mount versions are coming soon!